http://www.cuatrorayas.org Last news from Cuatro Rayas Winery es Fri, 18 May 2012 21:46:39 +0200 The two wines from the Cuatro Rayas Winery, made entirely from the Sauvignon Blanc varietal, have been honored with Silver Medals.  La Seca (Valladolid), March 21, 2012. - Cuatro Rayas‘ Sauvignon varietal has again been honored in international competition, the International Sauvignon Competition held in Belgium‘s capital. In addition, the limited production Azumbre Sauvignon received accolades. Both wines, made entirely from the Sauvignon Blanc varietal, are notable for their intense aroma and freshness. Cuatro Rayas Sauvignon is made from vines aged up to 20 years, planted in alluvium earth in the Rueda Appellation. Boasting a straw yellow color with a steely surface, this is an ample wine appealing to the nose with a citrus base. Smooth and balanced on the palate with hints of passionfruit and pineapple. Azumbre Sauvignon is elaborated from a selection of the Winery‘s oldest vines, each over 25 years old, producing a bouquet of highly intense aromas with tropical notes and a minty finish.  The International Sauvignon Competition celebrated its third edition with clearly defined objectives: to encourage the promotion of quality Sauvignon Blanc wine, boost its production and consumption, and educate the public on the richness of this varietal. http://www.cuatrorayas.org/es/noticias/192/silver-medals-for-cuatro-rayas-azumbre-international-sauvignon-competition/ http://www.cuatrorayas.org/es/noticias/192/silver-medals-for-cuatro-rayas-azumbre-international-sauvignon-competition/ Wed, 21 Mar 2012 00:00:00 +0100 The Gold Medal bestowed by the jury at Berlin‘s international competition, one of the most significant in the world, endorses the great trajectory of the Cuatro Rayas Sauvignon.   La Seca (Valladolid), February 27, 2012. - Cuatro Rayas Sauvignon wine has been awarded a Gold Medal at the Berliner Wein Trophy (Berlin‘s international competition) among nearly 6,000 wines from 31 wine-producing countries. This most recent recognition highlights the quality of this wine, which, despite having only three vintages brought to market thus far, is one of the most prized Sauvignon Blancs from the Rueda denomination.   DWM- Deutsche Wein Marketing GmbH hosts Berlin‘s international competition, which is sponsored by the OIV (International Organization of Vine and Wine) and is recognized by Berlin‘s Senate and the European Union.   Cuatro Rayas Sauvignon was presented in 2009 as the Winery‘s latest offering to complete its line of varietals. Since its launch, the wine has received national and international acclaim. Distinguished accolades include the Gold Medal at the 2009 Zarcillo Awards, the Silver Medal at London‘s International Wine Challenge, nearly 90 points rated by noted wine gurus Robert Parker and the Peñin Guide, and the Silver Baco prizes conferred by the Spanish Association of Wine Tasters upon the 2009 and 2010 vintages. http://www.cuatrorayas.org/es/noticias/191/gold-medal-for-cuatro-rayas-sauvignon-berliner-wein-trophy/ http://www.cuatrorayas.org/es/noticias/191/gold-medal-for-cuatro-rayas-sauvignon-berliner-wein-trophy/ Mon, 27 Feb 2012 00:00:00 +0100 January 13, 2012. - The Cuatro Rayas Winery, located in La Seca, closed out 2011 with a 20% growth in sales, selling a record 12 million bottles. Not only did this 20% increase exceed the Winery‘s own expectations of a 12% sales increase as forecast in June, it also surpassed that of the Rueda Appellation, which came in at 13.44%. Cuatro Rayas products make up over 20% of the total production of the Rueda Appellation, which is 1.5% of the quality wines classified by an appellation. The La Seca Winery is positioned as the growth engine of its appellation. With today‘s bleak and complex outlook, Cuatro Rayas wines, elaborated mostly from the Verdejo varietal native to the area, have successfully established themselves through an excellent price-to-quality ratio that appeals to the end consumer. "Together with our sales efforts, marketing, and brand image, this has contributed to improving the renown of Cuatro Rayas and gain market share", said Guillermo Perez, the Winery‘s Sales Director. The Winery‘s forecast for 2012 continues to be optimistic. "Our sales strategy will focus on growing the international market, maintaining our leadership in the domestic market, and continuing to grow the line of Cuatro Rayas wines", said Mr. Perez. Cuatro Rayas branded products make up 25% of the Winery‘s total production of its entire lineup: Cuatro Rayas Verdejo, the flagship offering, Cuatro Rayas Sauvignon, Cuatro Rayas Barrel Fermented, Cuatro Rayas Sparkling - selected in December as the best of Castille and Leon - and Cuatro Rayas Centennial Vineyards.   http://www.cuatrorayas.org/es/noticias/189/cuatro-rayas-winery-sales-reach-12-million-bottles-2011-surpassing-growth-rueda-appellation/ http://www.cuatrorayas.org/es/noticias/189/cuatro-rayas-winery-sales-reach-12-million-bottles-2011-surpassing-growth-rueda-appellation/ Fri, 13 Jan 2012 00:00:00 +0100 Cuatro Rayas Verdejo, Barrel Fermented, Viñedos Centenarios, and Visigodo are the Winery‘s best-rated wines by the prestigious Peñin Guide to Spanish Wines. La Seca (Valladolid), November 9, 2011. - The Peñin Guide, the preeminent publication in the Spanish wine industry edited by the critic Jose Peñin, has awarded 90+ points to four wines from the Cuatro Rayas Winery of the Rueda appellation, making it the best-rated winery in the zone. The highest rating was given to Cuatro Rayas Viñedos Centenarios with 92 points. This wine is elaborated with old vine grapes using traditional winemaking techniques, and is known affectionately as winemaker‘s Angel Calleja‘s whimsy. In addition, Cuatro Rayas, Visigodo Verdejo garnered 91 points and Cuatro Rayas Barrel Fermented received 90 points. The Peñin Guide to Spanish Wines is one of the leading authorities in Spain on the quality of wine. Its author, Jose Peñin, is a journalist and author of 17 books on wine, and is considered one of the top wine experts in our country. The Guide is produced annually covering 3,800 wines and over 8,000 labels, making its ratings a significant national and international achievement for the Winery. http://www.cuatrorayas.org/es/noticias/185/the-penin-guide-awards-90-points-four-cuatro-rayas-wines/ http://www.cuatrorayas.org/es/noticias/185/the-penin-guide-awards-90-points-four-cuatro-rayas-wines/ Thu, 10 Nov 2011 00:00:00 +0100 The panel at the Fifth Edition of the Castille and Leon Economics - Burgos Forum Awards has recognized the efforts made to promote the Cuatro Rayas brand.   Valladolid, November 3, 2011.- The Cuatro Rayas Winery was honored at the Fifth Edition of the Castille and Leon Economics - Burgos Forum in the category "Best Communications Strategy". The awards presentation was held at Valladolid‘s Exhibition Hall before more than 700 guests, mostly from the worlds of commerce, politics, and media.   The panel, comprised of representatives from the region‘s political, social, and commercial sectors, rewarded the Winery‘s strong commitment displayed since establishing its communications department early last year, whose work has resulted in a significant increase in the brand‘s awareness and a major presence in media outlets.   Among the most prized efforts were the fabulous Commemorative Gala organized in honor of the Winery‘s 75th Anniversary; the radical change in the Winery‘s corporate image; the updates to the Winery‘s web presence and online communications strategy; the launch of the Winery‘s first report on Corporate Social Responsibility; the reception by the Prince of Asturias at the Zarzuela Palace; and the Winery‘s commitment to sponsorship of Valladolid‘s handball team. In addition to the Cuatro Rayas Winery, other honorees included Jose Rolando Alvarez, Award of Honor; Seditex, Best Business Operations; Durex Plastics, Best Territorial Expansion; Gullon Cookies, Most Innovative Product; Entrepinares Cheesery, Best Human Resources Management; and the Spanish Language Foundation, Best Social Outreach. http://www.cuatrorayas.org/es/noticias/184/cuatro-rayas-best-communications-strategy/ http://www.cuatrorayas.org/es/noticias/184/cuatro-rayas-best-communications-strategy/ Fri, 04 Nov 2011 00:00:00 +0100 The Winery from the Rueda appellation has conducted a study, conforming to the PAS2050:2008 standard, of the environmental impact of its Cuatro Rayas Verdejo wine.  La Seca (Valladolid), October 26, 2011. - The Cuatro Rayas Winery, in collaboration with the Arce Group, has conducted a study regarding the carbon footprint of its best-selling wine, Cuatro Rayas Verdejo, in an attempt to discover the real impact of one bottle of wine on the environment. Accordingly, a precise analysis was made of the emission of greenhouse gases produced by a bottle of wine during its lifespan - from its raw materials to its processing, distribution, consumption, and disposal or recycling. With this carbon footprint calculation, the Winery seeks to analyze the real impact that a bottle of wine has on the environment, and therefore on climate change. This study was undertaken as part of the Winery‘s policy on social responsibility. It will allow the Winery to identify steps leading to the short-term reduction of the emissions created by its wine production. This measure extends Cuatro Rayas Winery‘s commitment to sustainability and environmental stewardship. http://www.cuatrorayas.org/es/noticias/183/cuatro-rayas-first-cooperative-castile-leon-calculate-carbon-footprint-one-its-wines/ http://www.cuatrorayas.org/es/noticias/183/cuatro-rayas-first-cooperative-castile-leon-calculate-carbon-footprint-one-its-wines/ Wed, 26 Oct 2011 00:00:00 +0200 With almost 6 million bottles sold, the Winery‘s growth surpasses the average in the D.O. Rueda   La Seca (Valladolid), July 28, 2011. - Cuatro Rayas Winery closed the first half of 2011 with sales growth of 12%, reaching 5.8 million bottles sold.  This increase beat the average in the Rueda denomination, which grew 10.35% according to published figures.   This growth is based primarily on an increase in market share of Cuatro Rayas wines nationally and internationally.  In the latter channel, the Winery has grown sales volume over 70% year over year.  Thus, "the Winery‘s strong commitment to improve the renown of the Cuatro Rayas brand is bearing fruit".  So, "the sponsorship of the premier team of the Valladolid Handball Club, the increased staffing of the sales and communications departments, the updating of the website, and the presence in social networks, among other strategies, have helped to improve the brand‘s image and gain market share", according to Guillermo Perez, the Winery‘s Sales Director. http://www.cuatrorayas.org/es/noticias/174/cuatro-rayas-increases-sales-12-first-half-2011/ http://www.cuatrorayas.org/es/noticias/174/cuatro-rayas-increases-sales-12-first-half-2011/ Thu, 28 Jul 2011 00:00:00 +0200 The collaboration between the "La Caixa" Social Welfare Project and Cuatro Rayas Winery seeks to create a solid alliance with the area‘s entrepreneurial network to encourage the integration of vulnerable groups into the workforce.   La Seca (Valladolid), July 12, 2011. - Cuatro Rayas Winery has signed an agreement to collaborate with the Incorpora program, set up by the "La Caixa" Foundation, whose objective is to support initiatives leading to the sociolaboral integration of persons for whom obtaining employment is particularly difficult.   The signing was presided by Vicente Orihuela, Cuatro Rayas‘s Managing Director, Jaume Ferre, Assistant Director of the Social Integration Department of the "La Caixa" Foundation, and Jesus Corrales, President of the Feafes-El Puente Association, representing the Incorpora Group.   The agreement has as its objective to promote, by political and concrete actions, a greater integration of those populations with the most obstacles to joining the workforce, such as the disabled, the chronically unemployed, or victims of domestic violence.    http://www.cuatrorayas.org/es/noticias/173/cuatro-rayas-winery-joins-la-caixa039s-incorpora-project-promote-hiring-those-risk-social-exclusion/ http://www.cuatrorayas.org/es/noticias/173/cuatro-rayas-winery-joins-la-caixa039s-incorpora-project-promote-hiring-those-risk-social-exclusion/ Tue, 12 Jul 2011 00:00:00 +0200 The Winery promotes its Dolce Bianco brand through a two dimensional barcode (QR) used to download information and win hundreds of prizes.  La Seca (Valladolid), July 9, 2011. - In just its first month on the market, Dolce Bianco has already become a revolution.  In addition to being met with rave reviews by critics and Winery clients alike, Dolce Bianco has become a pioneering and innovative wine in the use of new technologies, including a two dimensional QR barcode on its labels. The QR is a two-dimensional barcode that stores all kinds of information.  It can be scanned with an internet-ready cellphone (smartphone) camera to display a message, a link to a website, videos, or music.  It‘s part of a new digital marketing strategy developed by the Winery which captures the two-dimensional code on the bottle‘s label to link the consumer to a microsite (www.cuatrorayas.org/dolcebianco) containing product information and various promotions offering hundreds of prizes. "In addition to being an innovative tool integrated into our developing global online communication strategy, this promotion serves as a means to bring the wine to a younger demographic, the main users of smartphones, and also promote the technology to new users", said Ana del Fraile, Communications Director for Cuatro Rayas. http://www.cuatrorayas.org/es/noticias/172/cuatro-rayas-introduces-an-innovative-promotion-based-on-two-dimensional-qr-barcodes/ http://www.cuatrorayas.org/es/noticias/172/cuatro-rayas-introduces-an-innovative-promotion-based-on-two-dimensional-qr-barcodes/ Fri, 08 Jul 2011 00:00:00 +0200 Azumbre Verdejo, Cuatro Rayas Centennial Vineyards Verdejo, and Cuatro Rayas Verdejo obtain 90, 89, and 87 points respectively, making the Winery the best-ranked in the zone.   La Seca (Valladolid), July 1, 2011. - Robert Parker, the world‘s best-known wine guru, has rated three of Cuatro Rayas‘ most emblematic wines. The results make the Winery the highest-ranked in the Rueda denomination. The Cuatro Rayas Verdejo wine scored an 87, the Cuatro Rayas Centennial Vineyards Verdejo an 89, while the greatest score was achieved by the Azumbre Verdejo wine, having been awarded 90 points, a score given by Robert Parker to "outstanding wines of exceptional complexity and character. In short, these are terrific wines." http://www.cuatrorayas.org/es/noticias/171/cuatro-rayas-top-rated-winery-do-rueda-by-robert-parker/ http://www.cuatrorayas.org/es/noticias/171/cuatro-rayas-top-rated-winery-do-rueda-by-robert-parker/ Fri, 01 Jul 2011 00:00:00 +0200