Wines of Cuatro Rayas. Verdejo of D.O. Rueda in the World.
CUATRO RAYAS INTRODUCES AN INNOVATIVE PROMOTION BASED ON TWO DIMENSIONAL QR BARCODES
The Winery promotes its Dolce Bianco brand through a two dimensional barcode (QR) used to download information and win hundreds of prizes.
La Seca (Valladolid), July 9, 2011. - In just its first month on the market, Dolce Bianco has already become a revolution. In addition to being met with rave reviews by critics and Winery clients alike, Dolce Bianco has become a pioneering and innovative wine in the use of new technologies, including a two dimensional QR barcode on its labels.
The QR is a two-dimensional barcode that stores all kinds of information. It can be scanned with an internet-ready cellphone (smartphone) camera to display a message, a link to a website, videos, or music.
It‘s part of a new digital marketing strategy developed by the Winery which captures the two-dimensional code on the bottle‘s label to link the consumer to a microsite (www.cuatrorayas.org/dolcebianco) containing product information and various promotions offering hundreds of prizes.
"In addition to being an innovative tool integrated into our developing global online communication strategy, this promotion serves as a means to bring the wine to a younger demographic, the main users of smartphones, and also promote the technology to new users", said Ana del Fraile, Communications Director for Cuatro Rayas.
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21/03/2012 SILVER MEDALS FOR CUATRO RAYAS AND AZUMBRE AT THE INTERNATIONAL SAUVIGNON COMPETITION
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27/02/2012 GOLD MEDAL FOR CUATRO RAYAS SAUVIGNON AT THE BERLINER WEIN TROPHY
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13/01/2012 CUATRO RAYAS WINERY SALES REACH 12 MILLION BOTTLES IN 2011, SURPASSING THE GROWTH OF THE RUEDA APPELLATION
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10/11/2011 THE PEÑIN GUIDE AWARDS 90+ POINTS TO FOUR CUATRO RAYAS WINES
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04/11/2011 CUATRO RAYAS: BEST COMMUNICATIONS STRATEGY
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26/10/2011 CUATRO RAYAS, THE FIRST COOPERATIVE IN CASTILE AND LEON TO CALCULATE THE CARBON FOOTPRINT OF ONE OF ITS WINES
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28/07/2011 CUATRO RAYAS INCREASES SALES 12% IN THE FIRST HALF OF 2011
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12/07/2011 CUATRO RAYAS WINERY JOINS "LA CAIXA'S INCORPORA" PROJECT TO PROMOTE THE HIRING OF THOSE AT RISK OF SOCIAL EXCLUSION
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01/07/2011 CUATRO RAYAS, THE TOP-RATED WINERY IN THE D.O. RUEDA BY ROBERT PARKER
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01/06/2011 CUATRO RAYAS WINERY PRESENTS "DOLCE BIANCO", THE SPANISH ALTERNATIVE TO ITALIAN SPARKLING WINES
- More News
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08/04/2011 CUATRO RAYAS INCREASES SALES 14.9% IN THE FIRST QUARTER OF 2011
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10/02/2011 CUATRO RAYAS WINERY LAUNCHES NEW 2.0 WEBSITE
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10/01/2011 CUATRO RAYAS, A SOCIALLY RESPONSIBLE WINERY
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28/10/2010 The Consumers and Users Organization of Spain has selected four white wines as the best available in the market
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10/09/2010 CUATRO RAYAS BEGINS ITS 75th HARVEST
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20/07/2010 CUATRO RAYAS SPONSORS THE ANNUAL GALA OF THE HISPANIC SOCIETY OFAMERICA IN NEW YORK
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01/07/2010 VALLADOLID’S HANDBALL TEAM OFFICIALLY BECOMES CUATRO RAYAS
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24/06/2010 Cuatro Rayas begins to export its wines in haute cuisine restaurants in Shanghai, Beijing, and Guanzhou.
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11/06/2010 NEW AWARDS FOR CUATRO RAYAS WINERY
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09/06/2010 VELITERRA ESTABLISHED AS THE PREFERRED VERDEJO IN SPANISH OFF TRADE CHANNEL
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03/06/2010 GOLDEN BACCHUS PRIZE AWARDED TO CUATRO RAYAS SAUVIGNON
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14/05/2010 Cuatro Rayas wines will accompany Business Class travelers on Iberia Airlines, British Airways, and Air Europa
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16/04/2010 HIS ROYAL HIGHNESS, THE PRINCE OF ASTURIAS, WELCOMES THE CUATRO RAYAS-AGRICOLA CASTELLANA WINERY TO THE ZARZUELA PALACE
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14/04/2010 CUATRO RAYAS VERDEJO VIÑEDOS CENTENARIOS MAKES THE TOP RESTAURANT WINE LISTS OF SPAIN
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24/03/2010 CUATRO RAYAS VS MARTIN CODAX, THE DUEL OF THE TITANS
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17/03/2010 CUATRO RAYAS VIÑEDOS CENTENARIOS BACCHUS SILVER 2010
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10/08/2009 HIGH RATING FOR CUATRO RAYAS VERDEJO IN STEPHEN TANZER´S INTERNATIONAL WINE CELLAR
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07/04/2009 The International Zarcillo Prices awards its Grand Gold Medal to the White Wine Cuatro Rayas Sauvignon 2008. D.O. Rueda
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01/03/2009 AZUMBRE, OF BODEGA CUATRO RAYAS, SCORED THE BEST VERDEJO VINTAGE 2008 BY ROBERT PARKER FEBRUARY 2009 REVIEW
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26/06/2008 WINE SPECTATOR rates three wines of Agricola Castellana SCL
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13/06/2008 Azumbre Verdejo the only Verdejo awarded with a Gold Medal in the Concours Mondial Du Bruxelles
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02/04/2008 Agricola Castellana with Mr Aguirre from American Embassy in Spain
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26/03/2008 ROBERT PARKER RATES THREE WINES BY ANGEL CALLEJA, AGRICOLA CASTELLANA´S WINEMAKER
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13/02/2008 AZUMBRE VERDEJO OLD VINES SCORED WITH 90 POINTS STEPHEN TANZER OF INTERNATIONAL WINE CELLAR (US)
| Agrícola Castellana, Sociedad Cooperativa Limitada Ctra. Rodilana, s/n - 47491 La Seca (Valladolid, Spain) |
Tel. (+34) 983 816 320 - Fax (+34) 983 816 562 www.cuatrorayas.org - info@cuatrorayas.org |
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